Sometimes, the relentless pursuit of lead generation can be exhausting, even for experts like me. Believe it or not, there are days when I’d rather do anything but chase down new leads. And that’s perfectly normal because, at the end of the day, we’re all human.

The key to managing those less-than-perfect days is having a solid system in place. Here’s how you can keep things moving forward, even when you’re not feeling up to par.

Connect with Your Current Audience

On days when new leads seem like a mountain too high to climb, turn your attention to the people who are already tuned into your channel.

• Review Who’s Watching: Take a look at who’s been watching your stories and engaging with your content. These individuals have already shown interest in what you have to offer.
• Personal Touch: Reach out with a personal message or acknowledge their engagement. This helps strengthen relationships and keeps your audience engaged.

Engage with Past Interactions

Your past interactions are a treasure trove of opportunities waiting to be revisited.

• Answer Comments and Messages: Go through previous comments and messages. Responding to these can rekindle interest and show your audience that you value their input.
• Welcome Messages: Don’t forget to send out welcome messages to new followers or subscribers. A warm welcome can go a long way in building a loyal community.

Analyze Your Last Email Campaign

Your email campaigns are more than just a way to reach out; they provide valuable insights.

• Check Open and Click Rates: Review the performance of your last campaign. Which emails were opened the most? Which links got the most clicks?
• Follow Up on Instagram: Use this information to follow up with individuals on Instagram. Since you’ve collected their handles during the opt-in process, reaching out becomes a breeze.

Give Yourself Grace

It’s important to remember that not every day will be your best day—and that’s okay.

• It’s Not an Emergency: Business is important, but so is your well-being. Recognize that taking a step back won’t cause everything to fall apart.
• Self-Compassion: Be kind to yourself. Allow yourself the space to breathe and tackle what you can, without guilt.

Building a system that supports you on your off days is essential. It ensures continuity in your business and peace of mind for you. If you’re realizing the need for such a system, now’s the time to put it in place. Remember, it’s about creating something that feels good and works effectively, even when you’re not at full throttle.

Grab my Free Guide Authentic Connections for Introverts to learn more about having a system that fits with your energy.