Embarking on a journey of planning, strategizing, and creating visually appealing spreadsheets can be super exciting. However, the real game-changer that transforms your efforts into tangible results is implementation. In this blog post, we’ll emphasize the importance of implementing your lead generation strategies, tracking your progress, and share insights on what to monitor for a successful lead generation strategy.

No matter how well-thought-out your plans are, they are just on paper until you put them into action. Implementation is the bridge that connects your strategies to results. As you execute your plans, engage in more conversations, and analyze your content, you become more attuned to your audience’s needs and preferences.

To navigate the complexities of your strategy, create systems that make your life easier. Whether it’s tracking conversations, analyzing data, or managing leads, having systems in place is essential. These systems not only streamline your processes but also ensure you don’t overlook crucial details, especially for those grappling with the infamous “mom brain.”

While tracking might not be everyone’s favorite task, it’s a vital component of successful implementation. For lead generation, identify a tracking system that suits your preferences and needs. It doesn’t have to be complex or expensive; it just needs to work for you. Tracking enables you to stay organized, save time, and make informed decisions based on real data.

What to Track in Lead Generation:

1. Engagement Rates on Different Types of Content: Monitor how your audience interacts with various content types. Identify what resonates most with them and adjust your strategy accordingly.
2. Conversion Tracking – In Conversations and Calls: Keep a record of your conversations and calls to understand conversion rates. Knowing what works during interactions helps refine your approach.
3. Leads Coming from Different Platforms: Determine which platforms are bringing in the most leads. Focus your efforts on the channels that yield the best results.
4. Audience Members – When, How, and What Engagement: Track when your audience is most active, how they engage, and what content interests them. This information informs the timing and type of content you should prioritize.

Implementing and tracking your lead generation strategy is a process that requires patience and consistency. Results may not be immediate, and it’s essential to stick with the same strategy for at least 90 days before considering adjustments. This sustained effort ensures a comprehensive understanding of what is working and allows for informed refinements.

As you embark on the implementation phase of your lead generation strategy, remember that this journey is a marathon, not a sprint. Stay committed to the process, track your progress diligently, and be open to refining your approach based on the data you gather. For further guidance on implementing and tracking your lead generation strategy, feel free to schedule a Free 30-minute Confidence Session. Happy tracking!